MEDTEAM × Business Builders

Messaging &
Website
Blueprint

A clear message and a website built to convert. This is where both begin.

Let's get to know each other

Introductions

  • 01Name
  • 02Role
  • 03What you're hoping to get out of today
What we're covering today

Areas
of
Focus

01, Messaging
Your Message
Get clear on who you serve, the problem you solve, and how to say it so a CFO stops and pays attention. This is the language the whole site will be built on.
02, Website
Your Website
Turn a site that informs into a site that converts. Map the structure, the homepage, the calls to action, and the visual direction for the rebuild.
What success looks like

Our Objective
Today

Get clear on your message, and map the website that sells it.

Everything we design next starts here.

The problem

Marketing can be
confusing and expensive.

The solution

It needs to be
clear and effective.

The outcome

So you can get
attention and grow.

Both matter. But in the right order.

"Design builds trust.
Words sell."

When you confuse,
you lose.

Section 01

Let's work
on your
message.

The most powerful communication tool ever created

Story is a
sense-making
device.

We're wired for it. The best brands use it.

Every great message
follows a story arc.

Character
Problem
Guide
Plan
Action
Success
Failure

The hospital is the hero with a Problem. MEDTEAM is the Guide who shows empathy and gives them a Plan, then calls them to Action, leading to Success and away from Failure.

Inviting house
The inviting house

This is what a
clear message
looks like.

When the message is dialed in:

  • The path to the door is obvious.
  • The place looks welcoming.
  • A hospital knows exactly what they're walking into.
  • They want to come inside.
The boarded-up house

This is what most
RCM sites look
like online.

  • No clear path in.
  • No sign of what's inside.
  • No reason for a CFO to stop and knock.

They move on. Not because the service isn't good, but because the message isn't clear.

Boarded-up house
The Stairs
Where it begins

The Stairs

The steps are every place a hospital first meets MEDTEAM:

  • A Google search
  • Your homepage
  • A conference booth
  • A referral or partner intro

The right message on each step is what gets them to climb. That's exactly what your PEACE framework gives you.

Before we write a single word

Let's get
aligned.

Your questionnaire showed a few spots where the team described MEDTEAM differently. That's normal, and it's worth ten minutes. Your message can only be as clear as your alignment.

What we agree on here writes your PEACE framework.

Messaging alignment, 01 of 04

What do we
actually do?

The sentence on the table

"MEDTEAM strengthens hospital finances with expert revenue cycle teams that work on any EHR."

Your questionnaire says it in about 30 words. Can we land it in twelve without losing what matters? The shorter and clearer this is, the harder the rest of the message works.

AgreeDisagreeRefine
Messaging alignment, 02 of 04

What's the #1
problem we solve?

The problem we'd lead with

"Hospitals are losing revenue to gaps they can't see."

Slow cash flow Rising denials Administrative burden Staff turnover EHR transitions

All of these are real. But a message can only lead with one. Whichever we pick becomes your Problem soundbite, the first thing a CFO reads.

AgreeDisagreeRefine
Messaging alignment, 03 of 04

What makes us
different?

In your own words

"We don't just do the work. We plan, collaborate, and build a custom plan for your facility, and we own the results."

Is this the real difference? Or is it the depth of experience, being truly EHR-agnostic, or the stability of being part of Harris? Pick the one a competitor can't claim.

AgreeDisagreeRefine
Messaging alignment, 04 of 04

How do we want
to sound?

Three people gave three different answers. That's the disagreement worth solving today.

Kenyatta & Luke
  • Innovative
  • Experienced
  • Trusted
Brent
  • Expert
  • Strategic
  • Relatable
Breanna
  • Partner
  • Expert
  • Thoughtful
Our three words:
Your messaging system

The PEACE
Framework

Every time revenue cycle comes up, MEDTEAM comes to mind.

Now we turn what we just aligned on into five soundbites, one for each moment of the story.

P
Problem
Purpose, Grab attention

Name the pain they already feel, in one plain sentence.

MEDTEAM soundbite (draft)

"You're losing revenue you can't even see."

E
Empathy
Purpose, Build trust

Show them you understand how it feels.

MEDTEAM soundbite (draft)

"Your team is stretched too thin to catch it all."

A
Answer
Purpose, Offer the solution

Name MEDTEAM as the clear, credible fix.

MEDTEAM soundbite (draft)

"MEDTEAM is your revenue cycle team, on any EHR."

C
Change
Purpose, Make it personal

Show what changes for them, personally.

MEDTEAM soundbite (draft)

"Stop worrying about cash flow. Start counting on it."

E
End Result
Purpose, Cast the vision

Paint the win in one line.

MEDTEAM soundbite (draft)

"Maximize revenue. Minimize hassle."

The full messaging stack

MEDTEAM,
Complete PEACE Soundbites

  • P Problem "You're losing revenue you can't even see."
  • E Empathy "Your team is stretched too thin to catch it all."
  • A Answer "MEDTEAM is your revenue cycle team, on any EHR."
  • C Change "Stop worrying about cash flow. Start counting on it."
  • E End Result "Maximize revenue. Minimize hassle."
One sentence that does the heavy lifting

Your One-Liner

MEDTEAM one-liner (draft)

"Most hospitals lose revenue to cycle gaps they can't see. MEDTEAM provides expert revenue cycle teams who plan, collaborate, and execute on any EHR, so you maximize revenue and minimize hassle."

Problem, then solution, then result. This is the line for your homepage hero, your email signature, your trade show booth, and the first thing John says on a call.

Take a Break

10 min.

We'll reconvene shortly.

Section 02

Let's rebuild
your
website.

Not a design problem

Most websites have
a clarity problem.

The most common mistake is leading with yourself, your history, your acquisition, your service list. But a CFO doesn't visit to learn about you. They visit to find out if you can fix their revenue problem.

A high-performing site passes the grunt test: someone should be able to look at it for five seconds and answer three questions.

  • 01What do you offer?
  • 02How will it make my hospital better?
  • 03How do I get it?
What every high-performing website needs

The Website
Checklist

  • HeaderWhat you offer, how it makes the hospital better, and how to get it, answered immediately, above the fold, with a clear call to action.
  • Value PropositionNot your service list, the outcome: stronger cash flow, fewer denials, less administrative burden. Maximizing Revenue. Minimizing Hassle.
  • Guide PositioningPosition MEDTEAM as the guide, not the hero. Show empathy for the hospital's problem and the authority of a 40-year, deeply experienced team.
  • StakesWhat's at risk if they do nothing? Revenue left on the table, slow cash flow, denials piling up every single day the gap stays open.
The Website Checklist, continued

The Website
Checklist

  • The PlanA simple 3-step path that makes it easy to say yes: a 15-minute call, a complimentary revenue analysis, then a custom plan. Remove the friction.
  • Explanatory SectionThe paragraph or video that names the problem, shows how MEDTEAM solves it, and paints life after. Your PEACE soundbites in long form.
  • Lead GeneratorA high-value, low-commitment offer for buyers not ready to talk: the Complimentary Revenue Cycle Performance Review. Easy to find, not buried.
  • Proof & TechnologyReal metrics, customer video testimonials, and a clear way to show how MEDTEAM measures results, plus the EHR-agnostic, AI-driven story.
medteamsolutions.com today

Keep. Fix.

Keep
  • Resources: blogs, news, events, white papers, webinars
  • Case studies and customer proof
  • Hidden giveaway and public event pages
  • The Feedotter RSS to newsletter feed
  • The in-progress HFMA page (redesigned to match)
Fix
  • Dated, ad-hoc design with no intention behind it
  • No funnel, no clear action to capture contacts
  • Boring services pages that hide the technology story
  • Gravity Forms, move to Account Engagement for Salesforce
  • Clunky editing (Oxygen) and dated quotes and images
You already told us what you like

Admire. Avoid.

Admire
  • Athenahealth, clean, strong CTAs, sales language, very little clutter
  • Waystar, modern, motion and video, metrics that show proven success, bold typography
  • Ensemble Health, sleek, modern, pleasing to the eye
Avoid
  • R1, bland, unengaging copy, all about them, no clear action for the visitor
  • Trubridge, too cluttered and outdated
  • Muted, low-energy color schemes with no reason to take a next step
There is good design and bad design. Within good design, there is preference.

Website
Preferences

Six quick this-or-that choices. No wrong answers. Your instincts here turn into the visual direction for the rebuild.

ThisorThat?
This

Minimalist

Clean, open space. Less is more. Content breathes. Focused and intentional.

Minimalist website example
OR
That

Maximalist

Rich, layered, and full. Bold use of color, texture, and imagery. High energy.

Maximalist website example
ThisorThat?
This

Modern

Contemporary layouts, current typography, forward-facing aesthetic. Feels fresh and innovative.

Modern website example
OR
That

Classic

Timeless design, traditional structure, established credibility. Feels trusted and proven.

Classic website example
ThisorThat?
This

Flat

Illustrated, iconographic, two-dimensional. Clean and graphic. Common in SaaS and tech.

Flat website example
OR
That

Realistic

Photography-forward, real people, real environments. Tactile and human.

Realistic website example
ThisorThat?
This

Colorful

Vibrant palette, multiple colors working together. Energetic and expressive.

Colorful website example
OR
That

Monochrome

One or two colors, high contrast. Sophisticated and focused.

Monochrome website example
ThisorThat?
This

Text Focused

Typography is the hero. Strong headlines, editorial feel. The words do the heavy lifting.

Text-focused website example
OR
That

Image Focused

Visuals lead. Photography or illustration carries the emotional weight. Text supports.

Image-focused website example
ThisorThat?
This

Corporate

Structured, professional, buttoned-up. Communicates reliability, scale, and authority.

Corporate website example
OR
That

Creative

Expressive, unexpected, distinctive. Communicates personality, energy, and originality.

Creative website example
What the site has to connect to

Integrations &
Requirements

Platform & integrations
  • WP Engine hosting
  • Salesforce CRM + Account Engagement (move off Gravity Forms)
  • Google Analytics with cookie consent
  • Feedotter RSS, blog to newsletter
  • Redirects: medteamrcm.com, medteamexperts.com; lead-gen domain medteamsolutionsus.com
Compliance & security
  • WCAG 2.2 AA accessibility, ADA compliant
  • SOC 2 and HIPAA standards
  • HTTPS / TLS, secure forms, captcha and bot protection
  • Privacy, Cookie, Terms, Accessibility, trademark notices
  • Copy approved by legal before publish
How MEDTEAM should sound

Brand & Voice

Sound like this
  • Innovative
  • Experienced
  • Trusted
  • Strategic and relatable, a partner, not a vendor
  • Confident and relentless, thoughtful in how you work
Never say
  • "Outsourcing"
  • "Free", use "complimentary"
  • Anything that sounds like a typical vendor
  • Anything one-size-fits-all or out-of-the-box

You are a complete solution, aligned to the customer's needs.

Here's what happens after today

Next Steps

Everything we covered today becomes the foundation for the rebuild. Here's what you can expect from us:

  • Blueprint document summarizing today's session
  • Refined PEACE soundbites and one-liner
  • Messaging and brand voice guide
  • Final sitemap and page architecture
  • Homepage wireframe and homepage copy
  • Lead generator concept (complimentary revenue analysis)
  • Visual direction from your this-or-that choices
  • Project timeline, targeting launch before TORCH in late August

Questions?

Before we wrap, is there anything we didn't cover that's been on your mind? Anything you want to go deeper on before we close?

We'd love to hear from you

Feedback

  • Overall, what was your experience like today?
  • How did this compare to your expectations coming in?
  • What part of today do you think will have the biggest impact?
  • Is there anything you'd want us to do differently?
You just built the foundation of your rebuild.

Congrats.

Today was the hard part, getting clear on who you serve, what you say, and how the new site should work. Everything we build from here is just executing on the clarity you created today.

On behalf of everyone at Business Builders, it has been a pleasure. We'll be in touch shortly with your Blueprint document and a clear outline of what's next.